Morph Consultancy Ltd.

United Kingdom

Innovating Healthcare & Pharma with MORPh

Client Overview 

  • Industry: Healthcare & Pharmaceutical Consulting 
  • Company Size: Suitable for small to large enterprises.
  • Key Challenge: Managing healthcare and pharma events efficiently, improving delegate engagement, and automating resource tracking.

 The Challenge

Pharmaceutical and healthcare companies struggle with event management, participant tracking, and engagement. Handling registrations, managing event materials, and processing payments manually leads to errors, inefficiencies, and wasted time. A centralized system was needed to automate event processes from registration to post-event engagement, ensuring better organization, data insights, and seamless interactions.

Our Approach & Solution 

To solve these challenges, MORPh was built as a comprehensive event management system that streamlines event operations and engagement. The system includes: 

Admin Dashboard Features:

  • Event Management: Easily create and manage events with a structured workflow.
  • Participant & Resource Tracking: Keep a record of delegates, presentations, PDFs, images, and recordings. 
  • Event Resource Sales: Sell event resources via WooCommerce, even to non-participants. 
  • Real-Time Data Analytics: Provides live insights on delegate engagement, speaker performance, and event outcomes.
  • Automated Email Campaigns: Uses Mailchimp to send bulk emails to registered delegates.
  • Zoom API Integration: Marks Zoom attendees as event participants and tracks their engagement. 

Delegate Dashboard Features:

  • Event Registration Allows delegates to register for events and access a personalized dashboard. 
  • Event Analytics & History View past events, upcoming schedules, and detailed engagement reports with graphs.
  • Access Event Resources Access and download event resources like recordings, presentations, and dynamic certificates. 
  • Resource Access Download event resources such as recordings, presentations, and certificates. 
  • Personalized Event Recommendations Suggests relevant events and targeted ads based on interests. 
  • One-on-One Mentoring Sessions Schedule and book mentoring slots through Calendly with Stripe payments. 

EAssociateship Membership with Auto-Renewal:

  • WooCommerce Memberships Manages subscription-based associate memberships. 
  • Auto-Renewal Enables automatic membership renewal for seamless transactions. 
  • Exclusive Resources Provides premium resources for associate members through the dashboard. 

Results & Impact 

  • Businesses using has aproved accuracy in payroll processing. 
  • Automation saves time and reduces hamro Salary experience imuman errors in tax and salary calculations. 
  • The system ensures compliance with tax laws and benefit contributions. 

Technologies Used

Wordpress

Wordpress

Zapier

Zapier

WooCommerce

WooCommerce

Stripe

Stripe

Zoho CRM

Zoho CRM

Zoom Integration

Zoom Integration

Social Media Integration

Social Media Integration

Key Takeaways 

  • Automating event processes saves time and improves efficiency. 
  • Personalized event recommendations increase delegate engagement. 
  • Seamless payments and memberships enhance revenue opportunities. 
  • Integrated analytics help organizers make data-driven decisions. 

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